Mission & Philosophy

Gerould & Player, LLP is a partnership of experienced attorneys offering cost-effective legal services to clients in Silicon Valley and beyond. We provide outsourced general counsel assistance, support for technology transactions and distribution, and advice on a wide range of intellectual property and related issues.

We work closely with management, boards of directors, sales and engineering staff to understand the organization, its products, services and business objectives.  We structure and negotiate effective commercial transactions and strategic partnerships.  We help manage risk by balancing legal requirements with business needs.

We serve clients domestically and internationally by drawing upon close working relationships with corresponding attorneys around the world.  Our international experience encompasses transactions in countries such as England, France, Germany, Ireland, Italy, Spain, Switzerland, Israel, Japan, India, China, Taiwan, Australia, Singapore, Canada and Mexico.  We have negotiated transactions with the world’s largest international corporations and pride ourselves in giving even our smallest clients an equal footing in establishing productive relationships with their largest customers and partners.